This Veganuary is the biggest ever- gathers 600,000 participants globally

The global movement catches on in India with celebrity and corporate supporters

January 20: Veganuary-the global pledge to try vegan for 31 days- has hit a new record, with more than 6Lakh people participating globally this year. The movement has taken a firm hold in India, too, with its catchy desi content, celeb supporters, corporate partnerships and more. Every January, lakhs of people try a vegan lifestyle to improve their health, reduce animal suffering and reduce the climate impact of industrial animal farming.

The movement launched officially in India in December 2021 (see the India launch video here- ) and has been a huge hit. This is consistent with the findings of a new YouGov survey* which reported that a whopping 65% of Indians plan to eat more plant-based/vegan foods in the new year.

The survey also reported that inability to stick to the habit (21%), affordability of vegan alternatives (20%), unavailability of meal plans and recipes (20%), and not able to find more vegan food while eating outside (18%) were top reasons for people not transitioning to vegan. Responding to this, Veganuary Indiahead, Prashanth Vishwanath, says: “Creating an ecosystem conducive for a shift to plant-based diets is important in India. Being part of a community of people who are all trying vegan at the same time and better availability of vegan alternatives makes it a lot easier. That’s exactly what Veganuary is doing”.

Putting money where their mouth is, Veganuary has created free material, meal plans for different needs, shopping guidance and a celebrity cookbook for Indians signing up to try a vegan diet. Participants also get to be part of an exclusive global support group with access to experts and previous participants for free advice. Addressing the need to make vegan food more accessible, Veganuary has worked with more than 40 Indian brands to launch new products and introduce special offers in January. These include Dr.Oetker, Milkin Oats, BlueTribe foods, Hello Tempayy, Vezlay, Good Dot, to name a few. Prashanth adds, “Veganuary is creating a new wave of vegan consumers and shoppers with a big appetite in 2022. Indians have shown that they are willing to change how they eat for better health and a better planet; and businesses are responding to this demand.”

To demonstrate that a vegan diet is healthy, glamorous, fun and can support an active lifestyle, many popular public figures have shared messages of encouragement as Veganuary ambassadors. Actor Soundarya Sharma has said ‘I am vegan, I feel fabulous, and I have the energy to slay it on camera every single time. Veganuary’s 31-day pledge helps you make a smooth transition to a plant-based diet, for your health, for animals and for the planet. Join my squad, try vegan today!’

Mountaineer and two-time climber of Mt.Everest Kuntal Joisher said, “I have never eaten meat in my entire life and turned vegan 17 years ago. I was successfully able to build top of the world level muscle and endurance and not only survive but thrive in the -50C temperatures on top of Everest, not just once, but twice! Goes to show that no animal needs to suffer or die for our dreams to come true.”

The celebrity cookbook is one of the free materials people signing up to Veganuary receive. Sneha Ullal, who has donated her favourite recipe – Tofu Makhani – to the cookbook, says, “I don’t need animals harmed to live my life. Veganism is that simple.”

Singer Anushka Manchanda, actor Sadaa Sayed, actor and pro 3×3 basketballer Arvind Krishna and pro tennis player Vishwajeet Sangle have also joined the star cast of Veganuary Ambassadors. In addition, Michelin Star chef Suvir Saran and TV actor Raghav Tiwari are participating in Veganuary to raise awareness on a vegan lifestyle. Suvir says, “Indian cuisine is full of flavours, and our masalas are legendary around the world. We use a wide array of veg, grains, legumes, pulses, fruits, herbs and aromatics in our cooking, which is rich sources of nourishment for the mind, body and soul. I am very happy to associate with Veganuary and share some of my favourite plant-based recipes with my fellow participants of Veganuary 2022. I hope they will warm your hearts and win your minds into adopting a fulfilling plant-based lifestyle.”

Pointing at increasing interest in plant-based eating in India, the YouGov survey says more than 60% of Indians have a more positive perception of plant-based/vegan diets compared to 2 years ago. Sadaa Sayed encourages this shift and says, “The wonderful thing about Veganuary is that there is no pressure/ judgment. You can try eating vegan for January and get all the support, advice and materials curated especially for Indians, all for free.”

This past year, the climate emergency and health were among the top concerns on everyone’s mind. Therefore, this year’s Veganuary campaign focused on showing the link between climate change and what we eat.

Veganuary enlisted the support of the mythical ‘Bigfoot’ to persuade people to take climate action into their own hands. This has clearly turned out to be a great success, as shown by the record participation. Watch the Bigfoot video here-

With unseasonal monsoons, floods, cyclones and corresponding loss of livelihoods, climate change has affected the lives of Indians as much as the covid pandemic. The record participation shows that Indians are ready to take action where it is most impactful- by changing how they eat. Anushka Manchanda sums it up well and says, “we are the culture that gave the world Ahimsa. The planet, with all its beings, needs us to practice it now more than ever. Together, we have the power to bring positive change. Try vegan today.”

30 Replies to “This Veganuary is the biggest ever- gathers 600,000 participants globally

  1. It is appropriate time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I want to suggest you few interesting things or suggestions. Perhaps you could write next articles referring to this article. I wish to read even more things about it!

  2. hey there and thank you for your information – I’ve definitely picked up anything new from right here. I did however expertise some technical issues using this site, since I experienced to reload the site lots of times previous to I could get it to load properly. I had been wondering if your web host is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and can damage your high-quality score if ads and marketing with Adwords. Well I am adding this RSS to my email and could look out for a lot more of your respective interesting content. Make sure you update this again very soon..

  3. Hey there, You’ve done an incredible job. I will certainly digg it and personally recommend to my friends. I’m confident they’ll be benefited from this site.

  4. Hello my friend! I want to say that this article is awesome, great written and come with approximately all significant infos. I¦d like to peer extra posts like this .

  5. It’s really a nice and useful piece of info. I am glad that you shared this useful info with us. Please keep us informed like this. Thanks for sharing.

  6. There are some fascinating closing dates on this article but I don’t know if I see all of them heart to heart. There’s some validity but I’ll take hold opinion till I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as nicely

  7. I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…

  8. Simply want to say your article is as astounding. The clarity on your publish is simply nice and that i could think you are an expert on this subject. Fine together with your permission let me to grasp your feed to keep updated with imminent post. Thanks one million and please carry on the gratifying work.

  9. Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.

  10. This design is incredible! You most certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  11. Great weblog here! Also your site a lot up very fast! What host are you the use of? Can I am getting your affiliate hyperlink to your host? I desire my web site loaded up as quickly as yours lol

  12. I¦ll immediately seize your rss feed as I can’t to find your e-mail subscription link or newsletter service. Do you’ve any? Please allow me recognize so that I may subscribe. Thanks.

  13. Nice read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch as I found it for him smile Therefore let me rephrase that: Thank you for lunch! “We know what happens to people who stay in the middle of the road. They get run over.” by Ambrose Gwinett Bierce.

  14. Magnificent website. A lot of helpful information here. I’m sending it to several friends ans additionally sharing in delicious. And of course, thanks in your sweat!

  15. I am not sure where you are getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for fantastic info I was looking for this information for my mission.

Leave a Reply

Your email address will not be published.