Noida (Uttar Pradesh) [India], November 18: India’s leading FMCG company, BL Agro’s food products brand, ‘Nourish’ has partnered with the country’s most popular reality TV show, Bigg Boss, for its Season 15 and has become the official ‘Nutrition Partner’ for the episodes. The partnership is rolled out in the month of November and will go on till the finale, scheduled in January 2022.
Under the sponsorship partnership, the contestants will be seen cooking daily meals in the Bigg Boss house using Nourish products and advocating the importance of eating healthy and nutritious food.
Nourish, the young and vibrant brand under the aegis of BL Agro, came into existence in the year 2018 and in such a short span of time, with its vision and wittiness to reach the epitome of success, has seen immense growth. The brand is on an aggressive expansion mode, and to market its products strategically all across the country; it is taking prudent marketing routes to reach out to the masses.
“Our partnership with India’s one of the popular shows, Bigg Boss is a strategic marketing move to grab more eyeballs for the brand that stands for nutrition and healthy eating. We intend to reach out to every Indian household which intends to give nutrition to their respective families”, says Ashish Khandelwal, Managing Director, BL Agro.
Mid this year, BL Agro announced the company’s marketing budget worth INR 150 crores, and also on-boarded Bollywood celebrities – Shilpa Shetty, Nawazuddin Siddiqui, Manoj Bajpayee and Pankaj Tripathi to endorse its food products brand – Nourish and signature mustard oil brand – Bail Kolhu. These celebrities can be seen endorsing the brands in print media, television commercials as well as on social media.
About BL Agro
Being the flag-bearer of the government of India’s Vocal for Local campaign, BL Agro has stood out among the top food FMCG companies in recent years. Based in Bareilly, Uttar Pradesh, BL Agro Industries Ltd has been committed to providing quality food products over the years. The company today has one of the largest distribution networks amongst all branded edible oil and food product players in India, with over 58,000 retailers.
BL Agro’s growth story is an inspiring story of success. Having started as a mustard trading house in the 1950s, BL Agro has come a long way today. During the course of its grueling journey, the company transformed from a commodity trading organization to a full-fledged FMCG company. The marketers of a single mustard oil brand subsequently started rolling out
Multiple varieties of oil, including refined oils and then a range of food products under the brand name ‘Nourish’ – thus catering to a much wider consumer base. Brand Nourish comes with a promise for nutrition. The brand offers an entire range of food products typically used in an Indian kitchen, including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Achars, Murabba, Spices, etc. Each Nourish product is packed with superior quality ingredients and is produced with the finest processes that ensure maximum retention of nutrients.
I conceive other website owners should take this website as an model, very clean and fantastic user pleasant style and design.
Pretty great post. I simply stumbled upon your blog and wanted to mention that I have really enjoyed surfing around your blog posts. After all I’ll be subscribing on your feed and I hope you write again very soon!
Thank you for any other informative blog. The place else may just I am getting that kind of info written in such a perfect means? I have a challenge that I am simply now operating on, and I have been at the glance out for such information.
I have been absent for a while, but now I remember why I used to love this blog. Thank you, I will try and check back more often. How frequently you update your web site?
I’m now not sure where you are getting your information, however great topic. I must spend some time finding out much more or working out more. Thanks for great info I used to be looking for this info for my mission.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.
Great post but I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more. Appreciate it!
After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.
I do accept as true with all the ideas you’ve presented for your post. They are really convincing and will certainly work. Still, the posts are very brief for newbies. May just you please lengthen them a little from next time? Thank you for the post.
Hello, Neat post. There’s an issue together with your web site in web explorer, would check thisK IE nonetheless is the market chief and a huge portion of other people will omit your excellent writing because of this problem.
Howdy just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome.
I have been exploring for a little bit for any high quality articles or blog posts on this kind of space . Exploring in Yahoo I eventually stumbled upon this web site. Studying this info So i?¦m satisfied to show that I have a very excellent uncanny feeling I discovered exactly what I needed. I such a lot surely will make sure to do not forget this web site and provides it a look on a relentless basis.
I have recently started a web site, the info you provide on this website has helped me tremendously. Thank you for all of your time & work.
I relish, cause I found exactly what I used to be having a look for. You have ended my 4 day lengthy hunt! God Bless you man. Have a nice day. Bye
Hello there, You’ve done an incredible job. I will certainly digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.
In this awesome pattern of things you’ll receive a B+ just for effort and hard work. Where you misplaced me ended up being on all the facts. You know, as the maxim goes, the devil is in the details… And that could not be more accurate right here. Having said that, let me say to you what exactly did do the job. The article (parts of it) is certainly really engaging which is probably why I am taking the effort to opine. I do not make it a regular habit of doing that. Secondly, despite the fact that I can easily see a leaps in logic you come up with, I am not convinced of just how you appear to unite the points which in turn help to make the conclusion. For the moment I will, no doubt yield to your point however trust in the near future you link your dots much better.
Simply wanna state that this is invaluable, Thanks for taking your time to write this.
Very efficiently written story. It will be beneficial to anybody who usess it, including myself. Keep up the good work – i will definitely read more posts.
Very good blog! Do you have any hints for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any suggestions? Thanks!
you are really a just right webmaster. The site loading speed is amazing. It kind of feels that you’re doing any distinctive trick. In addition, The contents are masterpiece. you have done a excellent job in this subject!
You have remarked very interesting details! ps decent internet site.
Hi! I’ve been following your weblog for a while now and finally got the courage to go ahead and give you a shout out from New Caney Texas! Just wanted to mention keep up the good job!
Muito bom o contéudo deste site. Também podemos apoiar este conteúdo com o nosso. Para isso basta seguir nosso link e desfrutar de todas as informações.
I’m curious to find out what blog system you happen to be utilizing? I’m having some small security problems with my latest website and I’d like to find something more secure. Do you have any recommendations?
I like what you guys are up too. Such smart work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my website :).
Good blog! I truly love how it is simple on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS feed which must do the trick! Have a great day!