Surat (Gujarat) [India], November 02: ‘Where there is a will, there is a way.’ This proverb has been proven many times throughout history. It was because of this desire that a lady from a middle-class family became a successful entrepreneur in the world of fashion and beauty pageants. Meet Preeti Jaiin Bokdia, who is credited with launching India’s first platform, ‘WOW-Wings for Dreams,’ to empower women and give them a platform to showcase their talent.
“I am hailing from a typical middle-class orthodox family where even the friendly discussion on beauty and fashion was not allowed. Since my childhood days, I was more inclined to achieve my dream of becoming an actor, dancer, and a model, but it was not possible due to the financial condition of my family,” said Preeti
Preeti Jaiin Bokdia, a doctor by profession, worked in various city hospitals for nearly 12 years. She is a national member of the Jain Doctors’ Federation (JDF). But she was well aware that she would not be able to continue her practice for long. Preeti competed in beauty pageants for four years, but her experience in the male-dominated world was negative. Preeti’s career took a turn in 2018 when she decided to launch a one-of-a-kind platform to empower women and allow them to showcase their talents in the field of fashion and beauty.
Preeti Jaiin Bokdia is a multi-talented individual. She has worked as a stage actor with renowned dramatists in Gujarat and has appeared in a number of well-known plays. She is also a portrait and rangoli artist.
“Women were not given a platform to showcase their talent, and there were many reservations about women entering the glamour world.” “I founded WOW with the sole intention of empowering women and providing a platform for them to showcase their talent and gain self-confidence,” said Preeti, who has written two best-selling books titled “hair treatment” and “yoga.”
According to Preeti Jaiin Bokdia, her family was very supportive when the WOW-Wings for Dreams was first launched with the support of the key members, including Mr. Prem Gada of Presha Creation, Neerja Kalawatia, groomer, Vishal Bokdia of Surkaivalyam Muslim Classes by Joy Sir, Ketan Chhapgar of SK Investments, Krushi Bhavsar and Nitesh Desai, director of the Primex Media Services Private Limited.
Recently, Preeti’s WOW-Wings for Dreams organised the biggest beauty event of 2021 in association with Ajmera Sarees, one of the reputed saree manufacturers in Surat, Surkaivalyam Music, and SK Investments, on October 16. The finale of the beauty event was organized for various titles, including WOW Teen India-2021, WOW Miss Gujarat-2021, WOW MRS Gujarat-2021, WOW Queen of India-2021, and WOW King of India-2021.