Entertainment

The music PR segment is undergoing a paradigm shift, feels Dale Bhagwagar

Posted on Author City Lights Bureau Comments(296)

Times are witnessing a change in the music PR scenario in India

Entertainment publicist Dale Bhagwagar practically invented the music PR segment in the 90s and early 2000s for independent PR agencies to follow

 August 25: In those days, when independent publicists only focused on film PR and television PR, Dale began handling the publicity for some of the best singers, composers, music albums and music companies. Over the years, he has handled the PR for some of the top music artists such as Bhajan Samrat Anup Jalota, Gazal King Pankaj Udhas, Melody Kings Nadeem-Shravan, Princess of Pop Anaida, Indie-pop rap star Style Bhai, Ghazal Queen Penaz Masani, Santoor Maestro Rahul Sharma and Bhangra King Daler Mehndi.

But most of the media avenues which existed earlier have now faded. Print is a dying medium, television music channels have dwindled and most music magazines and music websites have shut down. In spite of this, Dale feels there is a lot of hope for singers, musicians and the music industry.

“The music PR segment in India is going through a paradigm shift,” says the celebrity publicist. “We may not have a lot of the earlier platforms but instead we have a whole lot of new ones. It’s just change and there is nothing to worry about.”

Dale points out that apart from YouTube and Instagram, where any independent music producer can upload and showcase content free of cost, almost each and every entertainment and Bollywood website has a section covering music. “All one needs to do is to adapt and adjust to new media avenues and move with the times,” concludes the PR professional.

For the uninitiated, the publicist’s Mumbai-based Bollywood PR agency Dale Bhagwagar Media Group has handled the media for some 300 personalities including names such as Hrithik Roshan, Shilpa Shetty and Priyanka Chopra.

The PR firm has also publicised some 35 movies including the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On, apart from having handled the post-release PR for the Hrithik Roshan-starrer Koi… Mil Gaya.

The PR agency is also the first one to declare the internet media as the new mainstream media and focus its activities on new-age news websites for organic content.

If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

City Lights Bureau
https://city-lights.in

Related News
Entertainment

Sunil Sihaag’s Film “A Day Turns Daark” Is A Roller Coaster Ride Of Love, Emotions & Drama

Posted on Author City Lights Bureau

The Webseries is streaming on MX PLAYER Now! New Delhi (India), May 24: Sunil Sihaag’s New Webseries, “A Day Turns Daark”, released recently on MX PLAYER OTT. The web series is receiving amazing responses from the audience since its release day. The film is produced by “A Suniil Siihaag Goraaa Films Netewala” &  “A Grisu […]
Entertainment

Meet the youngest organizers of the fashion and reality show to be held in Mumbai

Posted on Author City Lights Bureau

Mumbai (Maharashtra) [India], October 09: If you meet Shams Rathod 9 years and Jayant Bagda 14 years, their looks confuse many with the ‘boy-next-door image. But, hold your breath. These teenagers have become the youngest organizers of a fashion and reality show ‘Hum Hain Gully Guys, Boys and Girls’ to be held in Mumbai in […]
Entertainment

Suniel Shetty and Content Engineers collaborate to form a Content Studio

Posted on Author City Lights Bureau

Mumbai (Maharashtra) [India], July 28: Get ready for disruption in the world of Content & Creative experiences. Content Engineers, a creative studio, the brainchild of industry pioneers Saurabh Varma and Utpaal Acharya, has collaborated with Suniel Shetty’s Media & Entertainment arm, FTC Talent Media & Entertainment, to create a slate of incredible entertainment. Saurabh and […]

296 Replies to “The music PR segment is undergoing a paradigm shift, feels Dale Bhagwagar”

  12. What i don’t understood is actually how you are not actually much more well-liked than you may be now. You’re so intelligent. You realize therefore significantly relating to this subject, produced me personally consider it from so many varied angles. Its like men and women aren’t fascinated unless it is one thing to do with Lady gaga! Your own stuffs great. Always maintain it up!

  13. I was wondering if you ever thought of changing the structure of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or 2 images. Maybe you could space it out better?

  22. Get warning information here. Prescription Drug Information, Interactions & Side.
    https://stromectolst.com/# buy ivermectin pills
    drug information and news for professionals and consumers. Prescription Drug Information, Interactions & Side.

  25. Everything about medicine. What side effects can this medication cause?
    stromectol nz
    Everything information about medication. Learn about the side effects, dosages, and interactions.

  26. Cautions. Commonly Used Drugs Charts.
    ivermectin online
    drug information and news for professionals and consumers. Comprehensive side effect and adverse reaction information.

  30. Commonly Used Drugs Charts. Medicament prescribing information.
    ivermectin lotion
    Everything what you want to know about pills. Some are medicines that help people when doctors prescribe.

  42. Some are medicines that help people when doctors prescribe. Learn about the side effects, dosages, and interactions. https://avodart.science/# can you get cheap avodart pills
    Some are medicines that help people when doctors prescribe. Everything about medicine.

  52. Definitive journal of drugs and therapeutics. Prescription Drug Information, Interactions & Side.
    [url=https://levaquin.science/#]can i purchase cheap levaquin[/url]
    Get information now. All trends of medicament.

  73. Learn about the side effects, dosages, and interactions. Prescription Drug Information, Interactions & Side.
    buy zithromax online
    Medscape Drugs & Diseases. п»їMedicament prescribing information.

  106. Definitive journal of drugs and therapeutics. Best and news about drug.
    [url=https://canadianfast.online/#]canadian drugstore online[/url]
    Top 100 Searched Drugs. Comprehensive side effect and adverse reaction information.

  137. Some trends of drugs. safe and effective drugs are available.

    https://clomidc.fun/ where buy generic clomid for sale

    [url=https://clomidc.fun/]cost of generic clomid without prescription[/url]
    Read information now. All trends of medicament.

  179. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

  185. You actually make it seem so easy with your presentation but I find this matter to be really one thing which I believe I would by no means understand. It sort of feels too complex and very wide for me. I am looking ahead for your subsequent publish, I’ll try to get the dangle of it!

  191. I do trust all the ideas you have presented on your post. They are really convincing and will definitely work. Still, the posts are very quick for starters. May just you please extend them a bit from next time? Thank you for the post.

  209. top 10 online pharmacy in india [url=https://indiapharm.pro/#]overseas pharmacies shipping to usa[/url] indianpharmacy com

  226. A person essentially help to make critically posts I’d state. This is the first time I frequented your website page and to this point? I amazed with the research you made to create this actual submit extraordinary. Magnificent task!

  233. Hey, you used to write magnificent, but the last few posts have been kinda boring… I miss your super writings. Past few posts are just a little out of track! come on!

Leave a Reply

Your email address will not be published.