New Delhi (India), June 24: aastey, India’s first sustainable size-inclusive athleisure brand, unveiled its first-ever brand film giving a sneak peek of the sassy summer collection and the new unique logo.
The brand film is a lookbook that showcases aastey’s products, values, hopes and beliefs. It portrays the message of being active, moving, and taking an interest in your physical health while enjoying life’s mundane moments. The new logo represents the aastey tribe. It symbolises arms coming together, which refers to the aastey tribe coming together as a community.
Our newest drop is the extreme werk it set – the advanced version of our bestseller – the werkset. It comprises a sports bra and leggings, comes in five fresh colours, and has better functionalities. The sports bra has a firm hold and can be your go-to wear for low to high-impact activities. On the other hand, the leggings are high-waisted, have four pockets, and the crotch gusset and flatlock seams give one a sleeker look. Apart from the activewear and co-ord sets, the other offerings from aastey are the tic tac cycling shorts, live bold joggers, live t, gender fluid jacket, and pizzativity hoodies.
The new collection is moulded around precious childhood elements like cotton candy, tic-tac, and the true sense of freedom we had as kids. It is a blend of themes of nostalgia, reminiscence, and belongingness felt in childhood.
Talking about the brand film, Jeevika Tyagi, Co-Founder and CEO of aastey, said, “Our last werk it set was a bestseller, and our tribe’s reaction was enough to convince us for an advanced version. Currently, the new extreme werk it set in five colours, is doing great, and i’m happy reading the reviews! I think, as a brand, it is important to understand the consumer need and act accordingly, and at aastey, our tribe will always come first!” Kanupriya Mundhra, Co-Founder and COO of aastey, said, “The pandemic was an eyeopener for us. It gave us time to reflect and be grateful for all we have. Many of us tapped into our inner child and did things we did as a child – our new collection theme. It brings back the child within us with happy hues and designs that will encourage you to be fearless, stay confident, and move flexibly.”
aastey believes in the phrase live sustainably, and it is our dedicated effort to reduce our carbon footprint to protect the environment. We are working towards creating a closed-loop cycle for all our products and aim to be completely sustainable by 2023.
Campaign link: https://www.youtube.com/watch?v=uShbOv7ZwFI
aastey is India’s first sustainable size-inclusive athleisure brand with a vision to create a
community that prioritises sustainability by using eco-friendly, sustainable fabrics with cutting-edge designs. As a brand, we believe in living at your own pace, no matter who you are or your destination. It’s all about enjoying the journey and #liveaastey.
If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.
Hello, Neat post. There’s a problem with your site in internet explorer, would test thisK IE still is the marketplace leader and a large component of other people will pass over your fantastic writing because of this problem.
Valuable info. Fortunate me I found your site by accident, and I’m stunned why this twist of fate did not took place in advance! I bookmarked it.
I adore looking at and I conceive this website got some really utilitarian stuff on it! .
F*ckin’ awesome things here. I am very glad to peer your article. Thanks a lot and i’m looking ahead to touch you. Will you please drop me a e-mail?
I really appreciate this post. I?¦ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thanks again
Howdy! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog post or vice-versa? My site addresses a lot of the same topics as yours and I think we could greatly benefit from each other. If you are interested feel free to send me an email. I look forward to hearing from you! Fantastic blog by the way!
You should take part in a contest for one of the best blogs on the web. I will recommend this site!
Aw, this was a very nice post. In thought I want to put in writing like this moreover – taking time and precise effort to make an excellent article… but what can I say… I procrastinate alot and in no way seem to get one thing done.
This is a topic close to my heart cheers, where are your contact details though?
Good – I should certainly pronounce, impressed with your site. I had no trouble navigating through all the tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your customer to communicate. Excellent task.
I am happy that I detected this site, just the right info that I was searching for! .
Whats up very nice website!! Guy .. Excellent .. Amazing .. I will bookmark your website and take the feeds additionally…I am happy to search out numerous helpful info right here in the post, we want develop more strategies on this regard, thanks for sharing.
Everything is very open and very clear explanation of issues. was truly information. Your website is very useful. Thanks for sharing.
Some genuinely nice and utilitarian information on this site, as well I believe the pattern holds excellent features.
I am continually invstigating online for articles that can aid me. Thank you!